Have you seen the new Lux beauty soap ad. For those of you who have caught this ad over the years , its always been seductive , a mesmerising quality and a larger than life portrayal , since it always starred some bollywood heroine ! She tempted you and teased you to try ,"her" soap !
Well its been Aishwarya for a while now and that's why I am disappointed with the new ad. It lacks the style of the earlier one's. And unfortunately Aishwarya skin seems to have lost its sparkle (is it age?) The ad is executed very ordinarily , and honestly, Aishwarya seems very disinterested while sailing through it. And then to show her in a teardrop , which cheekily reminds one of the Dabur Almond Drop hair oil ad! And finally bringing in Abhishek at the end of it was really in poor taste ! As far as I understood she was not promoting a, "Buy 1 get 1 free" scheme....take me and Abhishek comes free ....Touche !
I think this is where some FMCG's go wrong in their marketing. While it is a good idea to have the same brand ambassador to maintain the relevancy and aspirational quality of the product....the company must never forget the product and its attributes . Lux is a beauty soap and holding onto Aishwarya , when she is unable to hold on to her beauty... I feel, is unfair to the product and the ambassador.
HUL has to think of someone new and fresh for the ad .........it's serious ......they should not jesbeat it!
Wednesday, October 28, 2009
Tuesday, October 27, 2009
WHY CAN'T I SIT STILL
Its like an obsession with me....you know doing something all the time, keeping the creative juices flowing in some form or the other .......I am not too sure it's a good thing. These days I have nothing to really excite me so am getting a little crabby with myself.....
It is so contradictory ...when I am full upto my neck with work, I keep looking out for that patch of relaxation , waiting to spread my mat and go blank.....and when I am actually free of burdens, the restless bee in my head keeps buzzing , irritatingly......
Does it happen to you guys too......
Well, I have enrolled myself for a "Pranic healing" workshop for next week . Let me learn something new. I had undergone a few sessions of it when I was ailing and was totally impressed with the whole concept......want to go deeper into it....let's see
That's my problem.....can't jes beat it !
It is so contradictory ...when I am full upto my neck with work, I keep looking out for that patch of relaxation , waiting to spread my mat and go blank.....and when I am actually free of burdens, the restless bee in my head keeps buzzing , irritatingly......
Does it happen to you guys too......
Well, I have enrolled myself for a "Pranic healing" workshop for next week . Let me learn something new. I had undergone a few sessions of it when I was ailing and was totally impressed with the whole concept......want to go deeper into it....let's see
That's my problem.....can't jes beat it !
Sunday, October 25, 2009
JULIE AND JULIA
Hey , I am sure most of you have forgotten me. I am really playing truant with my blog....no excuses , really had nothing interesting to say......but today i saw this film and it so much reminded me of me (always restless about fulfilling dreams)
Julie and Julia is the story of two women in different eras.....following similar dreams , they share a common passion ...that for cooking and how each one of them, in their time fulfill a dissatisfaction within them to do something more than the usual mundane life in which they are trapped. Both have extremely loving and supportive husbands who egg them on to fulfill their dreams.
It's a simple story, but so well told. The time zones are so beautifully portrayed..Paris in the early nineties and Queens in the US in year 2002 . It is based on a real life story. The cinematic treatment reminded me of Imtiaz Ali's , "Love Aaj Kal" , you know , two stories blending into each other .
Catch it if you can. However a warning to the vegetarians. Since it is full of scenes showing non-veg cooking, am not sure the visuals will be palatable to you........Go at your own risk !
Julie and Julia is the story of two women in different eras.....following similar dreams , they share a common passion ...that for cooking and how each one of them, in their time fulfill a dissatisfaction within them to do something more than the usual mundane life in which they are trapped. Both have extremely loving and supportive husbands who egg them on to fulfill their dreams.
It's a simple story, but so well told. The time zones are so beautifully portrayed..Paris in the early nineties and Queens in the US in year 2002 . It is based on a real life story. The cinematic treatment reminded me of Imtiaz Ali's , "Love Aaj Kal" , you know , two stories blending into each other .
Catch it if you can. However a warning to the vegetarians. Since it is full of scenes showing non-veg cooking, am not sure the visuals will be palatable to you........Go at your own risk !
Saturday, October 10, 2009
I HAVE FINALLY ( I THINK ) GROWN UP !
Allow me , to let you in, to a secret of mine...
All my life , I have considered myself a strong girl and have also used this strength to help others....fine....not very fine really.....!
After giving advice to others , I also land up taking responsibilty for it, fretting over it, worrying about it....
To liberate myself from this self inflicted agony, many a times I have implored to myself to stop advicing ....well, I can't do that too.....advising comes naturally to me....so the best thing I ask of myself , is to stop taking responsibility for it.....I can't do that either....so who suffers most...well I do...
Confused ? don't be...let me explain....suppose someone asks me to suggest , where to invest their surplus money.... I usually tell them , what I have done in a similar situation and allow them to take a cue from it ! Fine....no, not at all.... because it does not end there for me....
What I land up doing is, I fret and worry about the consequences of my advice to them....well that is wrong !
I have been trying hard to work on it , but without much success . But today , I did it ! Someone who had seeked an advice from me , rang up to say , it had not worked for them....I actually replied , "Well it sometimes works and sometimes it does not".....it's 10 hours since the incident, and I have, as yet, not felt any guilt pangs about the advice I gave them..... ( I think I have grown up...finally)
Do remember , when we are born , we are born alone ( forget the stray twin cases) and we have our own individual cross's to bear. Our maker , gives each and ever one of us the intellect to work out our life. We are supposed to use this intellect for our own betterment and that of mankind ....but heylo , we are not responsible for any other individual ....
I can see some of you frowning, as not really convinced with my words , but let me tell you, the earlier you learn this , the better it is for you.....otherwise, like me, you too will land up using up more than half your energy , worrying about others or you will stop giving advice to others. Both I guess are extreme reactions.....take the middle path....
There I go advising you again ,but hey...take it or jesbeatit ! I AM NOT RESPONSIBLE IF YOU CHANGE YOUR THINKING !
All my life , I have considered myself a strong girl and have also used this strength to help others....fine....not very fine really.....!
After giving advice to others , I also land up taking responsibilty for it, fretting over it, worrying about it....
To liberate myself from this self inflicted agony, many a times I have implored to myself to stop advicing ....well, I can't do that too.....advising comes naturally to me....so the best thing I ask of myself , is to stop taking responsibility for it.....I can't do that either....so who suffers most...well I do...
Confused ? don't be...let me explain....suppose someone asks me to suggest , where to invest their surplus money.... I usually tell them , what I have done in a similar situation and allow them to take a cue from it ! Fine....no, not at all.... because it does not end there for me....
What I land up doing is, I fret and worry about the consequences of my advice to them....well that is wrong !
I have been trying hard to work on it , but without much success . But today , I did it ! Someone who had seeked an advice from me , rang up to say , it had not worked for them....I actually replied , "Well it sometimes works and sometimes it does not".....it's 10 hours since the incident, and I have, as yet, not felt any guilt pangs about the advice I gave them..... ( I think I have grown up...finally)
Do remember , when we are born , we are born alone ( forget the stray twin cases) and we have our own individual cross's to bear. Our maker , gives each and ever one of us the intellect to work out our life. We are supposed to use this intellect for our own betterment and that of mankind ....but heylo , we are not responsible for any other individual ....
I can see some of you frowning, as not really convinced with my words , but let me tell you, the earlier you learn this , the better it is for you.....otherwise, like me, you too will land up using up more than half your energy , worrying about others or you will stop giving advice to others. Both I guess are extreme reactions.....take the middle path....
There I go advising you again ,but hey...take it or jesbeatit ! I AM NOT RESPONSIBLE IF YOU CHANGE YOUR THINKING !
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